3 ways to create endless blog post ideas
One of the more rewarding things you can do for your business is write a blog. But it’s also one of the hardest.
Having a blog attached to your business site is a good idea. It helps you rank higher in Google searches, it keeps traffic on your site longer and it helps your audience get to know you on a more personal level making you more relatable and easier to buy from. A great blog does three things, educates, entertains and engages.
That’s all well and good but wtf do I write about?
Most of us go to write a blog post and stare at the blank page, cursor blinking, write, write, write it says and you stare back about what!? You start a few lines then delete them quickly. Write, write, write… turns to ha, ha, ha…
In order to flip the bird at the mocking cursor and blank page, I came up with a couple methods to make sure I’ve always got lots of blog post ideas.
This method is really great for when you are starting out or want to get a good feel for what you want to write about. Sit down to write and let every thought in your head just flow out.
Write it down in bullets, no editing, no proofing, no spell/grammar check, just write. If you pause at all, do not go back and read what you just wrote, keep thinking and writing until you are done.
Now it’s time to go back and organize this somewhat. Take all like thoughts and group them together until you notice a natural semblance of topics. Try to aim for 4-5 main headings. These will be your categories.
Under each, group them again into some sort of order. For instance if I have a lot of ideas pertaining to design, there might be a further grouping of social media design or Squarespace design. These will be tags under the category. Some ideas will be duplicates or will naturally go together right off the hop. There are loads of ways to plan out how to publish your blog posts <link to editorial calendar post> more on that here.
Categories and tags
As noted in The Braindump method, it is a good idea to group your blog posts into categories and then by tags. For someone who is a little more seasoned in blog posting you may prefer to develop your post ideas this way.
Look at each of your categories and ask yourself what does your audience need to know regarding them? What do you know or want to know? Are there any actionable steps you can share with your audience? Under each category look at what type of information you can share such as problem solving, how-to’s, a personal story relating back to that category.
This method is my favorite by far. Every time I ask myself these questions I get different answers as my business evolves and grows.
What do you do?
What is your signature offering? Why?
How can a client work with you?
What is your process for your offerings?
What benefits does you client come away with? Why are these important to you and her?
Why do you do it?
How did you get here?
What is a big mistake you’ve made?
Who was your favorite client and why?
What misconception did you have and have since busted?
What’s the top 3 questions you get asked?
What do you wish you knew then that you know now?
Who is your perfect client?
How has your business progressed from day 1 to now?
What problem does your audience need solved
What is one thing you do differently than others in your niche
Is there an area that needs clarification for your audience
What do you love/hate about your niche/industry?
What questions do you get most often?
What do you wish your audience knew about your business and you as a person.
Once you start to keep some of these things in mind, you’ll notice blog post inspiration everywhere so make sure you have a way to record your thoughts as they happen because trust me, you will NOT remember later! Any notes app will do, sometimes I will even text myself. You could also record a voice note or quick video, whatever works best for you.
Make sure you also add a few words about what you are thinking so your memory is jogged when you sit down to write. The last thing you want is to have this brilliant idea, jot down the title then come back to it later wondering what you were smoking when you came up with it.
Bonus: Write follow-up or companion posts to go with older posts. This not only gets the creative juices flowing, it also is a great way to keep readers on your site and up your ranking with search engines!
What is your favorite trick for creating a list of blog post ideas?
Leave a comment below with what you do when brainstorming for your blog. Your tip could be just thing for someone else!